That’s where we come in. We position your business, build your brand story, and help you make the marketing decisions that are actually right for your business. This isn’t about tactics. This is about building capability today, so you can make better choices about how you use your precious marketing time and dollars in the future.
I’ve spent 20 years building marketing capability for businesses across New Zealand. The last decade has been as a small business owner working in the regions myself. I’ve walked in your shoes. I get the pressure.
I designed MLAB to be a partner in business. A cheerleader for change. We’re here for small business NZ. We take the time to know and we build advice specifically for your business. Not every business. Check out more about us.
We figure out what your business actually needs. For some, that’s direction. For others, it’s consistency. Some need both. We help you understand what kind of marketing leadership suits your business – no more, no less.
Less noise. More traction. Marketing, handled.
Self-paced, for owner-operators ready to understand their own marketing.
Our MOD program is currently full. Please contact us to be added to the waiting list.
Your marketer on call – someone who helps you plan, prioritise, and get things done, without the cost of a full-time hire.
Limited spaces available.
Somewhere along the way, we decided that if we just gave business owners the right information, they’d figure marketing out. Read this guide. Do this course. Fill in this quiz. You’ll be good at marketing. Except most of that information was never built for them in the first place. The information problem Look at what’s ...
Most businesses think they know their marketing problem. Not enough promotion. Not enough content. Not enough ads in market. So the fix seems obvious. Do more of it. Post more. Boost more. Spend more. Except sometimes that’s not the problem at all. And no amount of promotion fixes a problem it was never built to ...
Here’s something you won’t hear often. We reckon one of the biggest hurdles for provincial businesses isn’t money to spend on marketing. It’s trust. Not trust in us. Trust in yourself. Trust that the decision you’re about to make is the right one; even before the plan is fully formed, even before the numbers prove ...
Wait – are you still just running campaigns to try and win new business? Why you need marketing capability, not just noisy promotions. Marketing capability – it’s the one thing most businesses need. Known for delivering consistent growth and opportunities for scale, it is still often (and somewhat ironically) overshadowed by campaigns. A campaign is ...
Nearly 90 years in business is a long time for any brand, let alone one in the construction sector. Ninety years in business is also a long time to occupy a positive brand position in the parochial townships that dot the landscapes of the lower South Island. So how does Breen continue to so favourably ...
When it was time for MLAB to do a team photoshoot we needed it to feel like us. We could have made it easy. Taken the photos outside, with the lake shimmering and the burly mountains rising in our midst. Hired a professional studio or found a plain white wall. There were any number of ...
